When we talk about a brand’s online presence, we also don’t forget to mention the website. Website is considered one of the crucial parameters for the growth of the business. In fact, Google counts the website’s speed to gauge whether it should be on the top of the Search Engine Results Page (SERP).
Now, not everyone can afford to build a website. It is a costly affair and takes a lot of effort to maintain. Then how to improve the business online for the ones without any website? The answer is quite simple, but it needs a lot of practice and patience. Here are some points that can help,
Emails
Emails are the business’s best friend! It is the professional means of communication and most of the significant part of conversations happen through email exchange. Emails are used to communicate with the audience and create B2B contacts.
The ROI (Return on Investment) is $42 for every dollar spent on email marketing. So, get your creative juices flowing and write engaging content to connect with the audience. Finding emails has become easier than before with GetEmail.io’s help. It is an AI-powered email search engine platform that helps in finding email addresses and validates them within no time.
Social media
We see so many social media platforms buzzing with new businesses advertisements. Facebook has a separate section called ‘Marketplace’ to help the new and budding entrepreneurs. Many people also create a page on Instagram to engage with the audience and sell their products.
It is beneficial for businesses that are tight on their finances and yet want to create a huge customer base for their product. Find a platform that resonates best with your company’s interests. Research your competitors while understanding the nuances of running the page on the given platform. Once you have enough knowledge, gaining visibility becomes pretty easy.
Blogs
Did you know that 97% of consumers search for the product on the internet before buying?! So, it makes total sense to write a blog and create awareness about your product and its uses! Of course, fun gifs and videos are great to entertain the audience. But blogs are the showrunners.
Write reviews about the products of your genre or write how to use your product or service. Improve their knowledge by writing a detailed blog about the product. Become an expert of your genre and share some tips and tricks with the readers. Blogs are successful as long as you share the right content at the right time!
Final thoughts
While the above aspects will help you kickstart the online presence, you still have a lot of work to do to remain in the game. Like, be consistent and persistent with updating content online. It is okay to not own a website right now. Don’t stress over it just because your competitors are investing heavily into it. You still can buy ad spaces on search engines. Keep your information (such as contact number, email address, physical address) up to date.